The Penny wedding venue in San Luis Obispo
A 1930s blacksmith shop, all-inclusive, steps from downtown.
The Penny at a glance
- seated, Historic indoor hall
- 125
- standing
- 300
- typical spend
- $20–30K
- Blacksmith shop turned venue
- 1930s
§ 01 — From the editors
Brick walls, a courtyard and the after-party next door
The Penny is the downtown answer to the Central Coast’s barns and wineries: a 1930s blacksmith shop on Marsh Street with its original clay brick walls and weathered beams, a hall that seats 125 and a courtyard with string lights and the old barn behind it for the ceremony.
The pitch is that you don’t have to source anything. The all-inclusive package bundles coordination, catering, bar, DJ, decor, furniture and security, and the venue puts typical spend at $20,000 to $30,000. The trade-offs are city rules, with a 10 pm end time and no on-site parking, but four hotels and the Higuera Street bars are a walk away.
Tyann Daoutis · Editor
§ 02 — The venue
About the venue
The Penny is an all-inclusive wedding venue in a 1930s blacksmith shop at 664 Marsh Street in downtown San Luis Obispo, seating 125 indoors with a courtyard for ceremonies, and most couples spend $20,000 to $30,000.
Spaces & capacity
The Penny has more than 3,700 square feet of event space. The historic indoor hall, a 1930s blacksmith shop with clay brick walls and weathered beams, covers more than 2,000 square feet and seats 125, or holds 300 standing when the courtyard is used too. The Outdoor Courtyard has greenery walls, bistro lights and the old barn as a backdrop, and a bridal lounge doubles as the decor showroom.
Location
The venue is at 664 Marsh Street, San Luis Obispo, CA 93401, in downtown SLO, with four hotels within walking distance and Higuera Street’s restaurants and bars around the corner.
Good to know
The Penny is all-inclusive: coordination, catering, bar, DJ, decor, furniture, tableware and security come in one package, and the venue says most couples spend $20,000 to $30,000. Events must end by 10 pm under city rules, and there is no on-site parking.
Ceremony
Where you can say "I do"
- Courtyard
- Great room
Reception
Where the party goes
- Great room
- Courtyard
§ 03 — The setting
The setting
Photos: The Penny
§ 04 — Costs
What it costs, what it covers
Our editors put typical total spend at The Penny between $20,000 and $30,000.
What the site fee covers
Pricing model: All-inclusive package
- Coordination from booking through the wedding day
- Full-service catering
- Bar service, with BYOB options
- Dessert or donut bar
- Decor package from the in-house decor closet
- DJ and sound equipment
- Tables, chairs, bar, lounge and cocktail furniture
- Plates, glassware, flatware and linens
- Set-up and breakdown
- Wedding rehearsal
- Bridal lounge
- On-site security
You'll still book
-
Photographer
Your choice, approved by the venue manager.
Bethany Joy Photography -
Florist
Floral packages are an add-on, or bring an approved florist.
-
Officiant
Your choice.
-
Event insurance
Host liability of at least $1,000,000 is required.
-
Guest lodging
Four downtown hotels are within walking distance.
San Luis Obispo lodging
Vendor policy
All outside vendors, including planners and caterers, must be approved by the venue manager at least 90 days ahead and carry liability insurance. Alcohol must be served by a licensed bartender, one per 50 guests.
§ 05 — Questions
Questions couples ask
The Penny is at 664 Marsh Street, San Luis Obispo, CA 93401, in downtown SLO, within walking distance of four downtown hotels and Higuera Street's bars and restaurants.
The Penny has more than 3,700 square feet of indoor and outdoor space. As a rough guide, it seats up to 125 for an indoor dinner, 75 for an outdoor luncheon, and up to 300 for a cocktail-style event using both indoor and outdoor space.
The Penny says most couples invest between $20,000 and $30,000 for its all-inclusive wedding, depending on guest count and selections. A 50% retainer books the date and the final payment is due three weeks before the event.
Coordination from booking through the day, full-service catering, bar service with BYOB options, a dessert or donut bar, an extensive decor package, a DJ with sound equipment, all furniture and modern tableware, set-up and breakdown, a wedding rehearsal, the bridal lounge, ADA-accessible space and on-site security. Florals, draping, a photo booth and specialty rentals are add-ons.
Yes. The Penny also offers a venue-only package. Outside caterers need to meet The Penny's catering requirements and be approved by the venue manager, and all vendors must be approved at least 90 days before the event.
Couples can marry in the Outdoor Courtyard, with greenery walls, bistro lights and the old wooden barn as a backdrop, or inside the brick-walled 1930s hall. Ceremony, cocktail hour and reception can each be indoors or outdoors.
Under city ordinance all events must end by 10 pm and be fully broken down by 11 pm. Wedding packages typically include 12 to 14 hours of venue access, usually starting between 9 and 11 am.
The Penny has an indoor hall seating 125, plus tenting options and weather plans for the courtyard.
Yes. The venue is permitted for all alcohol types and couples can bring their own beer, wine and spirits, but a licensed and insured bartender must serve, at a minimum of one bartender per 50 guests. The Penny's sister company runs its bar service.
There is no on-site parking. There is street parking in front of the venue and a three-story parking structure two and a half blocks away, and most hotels are a five-minute rideshare.
There are no overnight rooms or a dedicated getting-ready suite, but the bridal lounge is available throughout the rental, and four downtown hotels are within walking distance.
Nothing can be nailed, taped or glued to surfaces, confetti, rice, glitter and birdseed are not allowed, and sparklers are prohibited. The whole downtown core is smoke- and vape-free.
Yes. Couples need host liability insurance of at least $1,000,000, and a professional coordinator or planner is required for all weddings, either The Penny's in-house coordination or an approved outside planner.
The Penny says most couples take about 9 to 15 months to plan a wedding there and hosts a limited number of weddings each season.
Yes. Use the inquiry form on this page. Share your date, estimated guest count and the package you prefer, and our editors will forward your inquiry to The Penny's events team within one business day.
Use the inquiry form on this page. Share your date, estimated guest count and the package you prefer, and our editors will forward your inquiry to The Penny's events team within one business day.
Check your date at The Penny
664 Marsh Street, San Luis Obispo, CA 93401
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